Definition: Ethos Life Insurance is an insurance policy that provides financial protection to beneficiaries in case their primary beneficiary (the person who receives benefits) dies before or after a specified period of time, but ensures the remaining beneficiary receives equal amounts as if the primary beneficiary had lived. The term "ethos" typically refers to a moral or ethical behavior or principle. In this context, it means the policy's intended purpose is to provide financial security for beneficiaries in case of their primary beneficiary's death. The term "life insurance" specifically refers to a policy that provides financial protection against premature death or disability for beneficiaries. The term "ethos life insurance" comes from the Greek word "ethos," which translates to "character." It implies that the policy ensures equal benefits and is designed to protect beneficiaries in case of their primary beneficiary's death.